Karanfiloğlu, Mehmet
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Araştırma projeleri
Organizasyon Birimleri
İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi
Bütünleşik bir program yapısı ile iletişim alanının bütün alt disiplinlerini kapsayacak şekilde yapılanmıştır. Bölüm, İletişimin iki farklı alanı olan medya ve pazarlama iletişimi uzmanlıkları ile ilgili eğitim programları sunmaktadır.
Adı Soyadı
Mehmet Karanfiloğlu
İlgi Alanları
Halkla İlişkiler, Yeni Medya, Sağlık İletişimi, Dijitalleşme, Reklam
Kurumdaki Durumu
Aktif Personel
9 sonuçlar
Arama Sonuçları
Listeleniyor 1 - 9 / 9
Yayın Geleceği şekillendiren oyunlar bağlamında metaverse ve dijital okuryazarlık(Kriter, 2023) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiGiderek gelişen dünyamız her gün yeni bir teknoloji ile bizleri tanıştırmakta ve bu yeni teknolojilerin bazıları hayatımızı kolaylaştırıcı etki ederken bazıları ise geleceği ilişkin kaygıları artırabilmektedir. Bu durum her ne kadar hayatın olağan akışında normal olarak görünse de bireylerin bu tür yeniliklere karşı her açıdan hazırlıklı olması, adapte olması ve gerekli birtakım önlemlerin alınması bakımından dikkatlerim yoğunlaştırması önemlidir. Metaverse kavramı, diğer dijitalleşme ekseninde gelişen yeniliklere paralel olarak bazı birtakım “yeni teknoloji” olarak adlandırılan ancak mevcut olanakların iyileştirilmesi veya olgunlaştırılması ile hayatımıza girmiş bir kavramdır. îlk metaverse benzeri işler, 1990’ların sonu 2000’lerin başı itibariyle gerçekleştirilmiş ancak dönem, bugünkü kadar teknolojinin olgunlaşmadığı bir dönem olduğundan beklenen sıçramayı gerçekleştirememiştir...Yayın Advertisement perception and generations: Comparison between x, y, and z generations(Ankara Hacı Bayram Veli Üniversitesi, 2022) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Sağlam, Murat; Topsümer, Füsun; İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiThe advertising industry and generations are in continual interaction. From past to present, advertisements have been organized for ages. The perceptions and ads have changed on the axis of technological developments. By advertising throughout the traditional media, the messages flow accordingly one-way communication model. However, today’s new media opportunities, such as social media, originate a model based on bidirectional communication and more interaction. Combining the changing perception of people in daily life practice, consumption habits, and lifestyles with technology led to the formation of a diverse audience. It is defined as generation Z. Generation Z is a generation that grew up in a period when technological developments were more diversified than the previous two generations (X, Y) and consequently had a more technological aptitude. However, the X generation, who lived in the analog era, and the Y generation, who experienced both analog and digital periods, have been attempting to adapt to the new era, non-isolated from technological developments. Therefore, three generations have been analyzed in this context by conducting qualitative research, and advertising and intergenerational perception have been comprehended. Those generations demand adaption to this new-tech period. Obtaining data were subjected to content analysis, and three themes have been achieved: Concerns about current circumstances, the inconvenience of ads, and advertising and public relations: digitalization of the profession.Yayın Data security awareness within the scope of digital public relations practices and privacy(Literatürk Academia, 2022) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiPublic relations (PR) practices vary in parallel with the devel- opments in cornmunication technologies and the progress of web 2.0 and 3.0 technologies and are increasingly acquiring a digital form. Such circumstances bring PR practices to digital platforms, which are currently digital public relations. The concept of digi- tal public relations; effectuates the strategic relationship manage- ment goals based on favorable between the organization and its target audiences via digital platforms. Hence, conveying the PR career to the extended reality (XR) -most probably the metaverse- has evolved additionally. On the contrary, the digitalization of everything-things drives ali business processes computer-based and refines them in data/info security...Yayın Digital games and advertising: A qualitative research on monetizing e-sports activities(Erzurum Kültür Eğitim Vakfı, 2022) Sağlam, Murat; Karanfiloğlu, Mehmet; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiAccording to simulation theory, individuals live and work in hyperreality. Digitalization transforms the real into simulacra as the world morph into a virtual world. Individuals are represented by their digital twins in the digital world where new possibilities endure. Digital twins transport individuals to the digital world as virtual representatives of real ones. Life in the digital world is almost indistinguishable from reality. It is additionally conceivable to play games in this new environment. Playing games is a crucial determinant in educational life and meeting various needs such as training and relish in adulthood. With the acceleration of digitalization, playing games are transumed to an actor. Digital gaming brings an opportunity for talented individuals to generate an income through social network broadcasting. It is an environment that has emerged in which individuals may meet digitally rather than physically. In this environment, individuals may mentally organize all sports activities as playing chess, face their opponents in the computer environment, and gather fans. In such digital platforms as Twitch and YouTube, gamers may demonstrate e-sports skills to the related audience. Furthermore, advertising in digital games is a win-to-win method to reach generation Z. Digital gamers who broadcast through the social network may monetize their online gaming activities. This research focuses on digital gaming and advertising. Results of the study in which is conducted with a qualitative method with eight interviewers are provided. Participants selected are among individuals who display and monetize their digital gaming skills on the Twitch platform. The findings briefly indicate that individuals who play digital games are achievement-oriented, have a sense of competing, and seize opportunities. According to the results, it can be seen as the digital gamers and gaming industry are new to the Turkish gaming business and face some disadvantages along with opportunities.Yayın Digital literacy in increasing data security: An evaluation from the communicator's perspective(Literatürk Academia, 2022) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiMany communication means persistence in changing both ırı- dividual and corporate lives. From the communication perspec- tive, utilizing these tools is vitalregarding the tools' diversity and users. However, this diversification in information communica- tion technologies likewise creates tremendous data production. These data, produced in massive quantities, are circulated in the internet universe uncontrollably, driving info and data security- sensitive. When considered from a communicative point of view, digital literacy emerges from applying basic security steps for the privacy and protection of this data digital literacy guides in using these media tools and shows how to use these tools more safely. Therefore, accurate reading and proper use of digital media tools emerge as essential elements in data security, communication process continuity, and cybercrime prevention. This chapter aims to reveal these concepts, relations, and concerns about how communicative activities shall be overseen by assembling se- curer data usage from the digital literacy perspective...Yayın The image and perception of Turkish/Türkiye via social media: Balkan students(Eğitim Yayınevi, 2023) Karanfiloğlu, Mehmet; Sağlam, Murat; Karanfiloğlu, Mehmet; Onar, Sinem; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiSocial media has a growing influence on societies, and its audiences are affected by the content and sharing behavior on these platforms. As a result, the masses can hold positive or negative perceptions of one another. In this context, Türkiye and Turks are also perceived in various ways by the masses living in the Balkans region. The Turks, who have had a presence in this region for centuries and have lived alongside the indigenous people, have left a lasting impact on Balkan societies. These impacts can be seen in the social media content that continues to shape perceptions today. When Türkiye and Turks are mentioned, thousands of positive or negative content are shared in the Balkans. Although some of this content may positively impact the image of Türkiye and Turks, some may contribute to a negative perception. This study focuses on the image and perception of Türkiye and Turks shaped by social media. Through a qualitative research study conducted with students from the Balkans studying in Turkey, three themes were identified: Perception of Turkish Identity, Turkish Culture Perceptions, and Other Factors that Impact the Turkish/Türkiye Image on Social Media.Yayın Dijitalleşen halkla ilişkiler: Havayolu taşımacılığında dijital halkla ilişkiler ve müşteri ilişkileri yönetimi(Palet Yayınları, 2022) Koç, Halil İbrahim; Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Çerçi, Ümmü Özlem; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiBilgi iletişim teknolojilerinin gelişmesiyle beraber iletişim süreçlerinde ortaya çıkan değişim ve dönüşümler ekonomiden toplumsal yaşamın tüm katmanlarına kadar hemen her alanı etkilemiştir. Bilhassa internetin ve enformasyon alışverişinde gelişerek yaygınlaşan dijitalleşmenin yarattığı etki, üretim ve pazarlama ile iletişim ve halkla ilişkiler alanlarında oldukça köklü dönüşümlere yol açmış; yeni anlayışların ortaya çıkmasına zemin hazırlamıştır. Öyle ki dijital iletişim olanaklarının artmasıyla beraber pasif konumda görülen alıcının iletişim sürecinde aktif bir yer edinmeye başlaması, kurumların hedef kitleleriyle iletişimlerinde dijital halkla ilişkiler anlayışını olmazsa olmaz konuma taşımıştır…Yayın New media literacy and misinformation: Sample of The Ukraine-Russia crisis(Türkiye Medya Akademisi Dergisi (TÜMADER), 2022) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiThe Ukraine-Russia crisis, which recrudesced suddenly and affected the world agenda, started with the occupation of Ukraine by Russian military units on 24 February. This situation spread rapidly through new media opportunities, and many true or false news was made about it. While discussing whether this situation can be defined as a war, thousands of messages and news have spread daily through the new media. The accuracy of most of the information posted on social media platforms is controversial. Veriflcation/fact-checking platforms began to work from the first day to check the accuracy of this critical information posted and transmitted new media opportunities. As in other exampl.es, much fake and additional information that needs verifıcation is shared regarding the Ukraine-Russia crisis. teyit.org and dogrulukpayi.com, the two fact-checking platforms, cope with verifying the information on this subject. Thus, it is possible to query, research and verijy the remarkable information posted/circulated on new media platforms. Combating the processes defined as misinformation has become essential in realizing the dissemination of accurate information. In this context, this study focuses on misinformation activities and new media literacy. In addition, the findings obtained because of the research on fact-checking platforms, which are an ejfective counter-fight to the spread of false/fake news, are included. In this context, comparatively examined the posts on teyit.org and dogrulukpayi.com websites (on 24 February and 24 March 2022), which are the two most active fact-checking organizations.Yayın Media literacy, fact-checking, and cyberbullying: Information verification methods(Gümüşhane Üniversitesi, 2023) Karanfiloğlu, Mehmet; Sağlam, Murat; Karanfiloğlu, Mehmet; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiThe acceleration of digitalization and post-truth debates due to the pandemic process focuses on technology and its effects. As the order evolves from the known universe to the Metaverse, individuals are also in the middle of a centralization where one single instrument controls everything with technological proximity. Centralization forces everyone into a more accessible and efficient communication process by consolidating many possibilities into a single device, but it also makes the spread of information faster and more uncontrolled than ever, diminishing the importance of truth. This post-truth world creates individuals who create their reality, impacting the growth of individuals the most. Cyberbullying emerges at this point, endangering children and teenagers' development and mental health. From a media perspective, technological advancements do not guarantee correct information dissemination. As the spread rate and opportunities increase, so do false information and news. It triggers the spread of false information, fake news, and cyberbullying when the truth is irrelevant. Therefore, the need for verifying information arises. Fact-checking methods are directly related to digital literacy and media literacy problems. Understanding how to verify the information and protect against false, deceptive, and fake news is crucial. The study examines two information verification platforms. Research findings reveal that news is verified by various methods and techniques using numerous tools by platforms, primarily by photo or video content, resulting in the detection of information distortions such as false connection and fabricated-manipulated content. The study also found that various photo/video verification tools and anonymous websites were frequently used.
