The power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job

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dc.authorid0000-0002-2622-4390
dc.authorid0000-0001-9888-2096
dc.authorid0000-0002-1798-5235
dc.authorscopusid7003567505
dc.authorscopusid58071323000
dc.authorscopusid57189499273
dc.authorscopusid57189632738
dc.authorwosidC-7296-2015
dc.authorwosidFZT-9821-2022
dc.authorwosidHLE-0652-2023
dc.contributor.authorWijaya, Cindy Natalia
dc.contributor.authorMustika, Martina Dwi
dc.contributor.authorBulut, Sefa
dc.contributor.authorBukhori, Baidi
dc.contributor.otherEğitim Bilimleri Fakültesi, Rehberlik ve Psikolojik Danışmanlık Bölümü
dc.date.accessioned2023-02-09T13:48:20Z
dc.date.available2023-02-09T13:48:20Z
dc.date.issued2023
dc.departmentİHÜ, Eğitim Bilimleri Fakültesi, Rehberlik ve Psikolojik Danışmanlık Bölümü
dc.description.abstractCompanies need reliable employees to support their business. As e-grocery businesses in Indonesia continue to grow during the pandemic, various strategies are required to attract millennials. This study aims to prove the influence of employer branding, e-recruitment, and post-pandemic employee value proposition (radical flexibility, deeper connection, personal growth, and holistic well-being) in encouraging millennials to apply for jobs at e-grocery companies after the pandemic. Few e-grocery companies in Indonesia use employer branding and e-recruitment; this study attempts to combine these two variables to see the effect of their interaction on influencing greater millennial intentions. Using the latest experimental method, which is the experimental vignette method, we conducted three studies with a total of 619 millennial participants, who were recruited using the convenience sampling technique. All participants received a set of job advertisements as a stimulus. The results showed that e-recruitment could not significantly predict the millennials’ intentions when applying for jobs in e-grocery companies. Companies in Indonesia may need to analyze millennials’ familiarity with e-recruitment platforms, especially on company websites. However, employer branding successfully predicted millennials’ intention to apply for a job in e-grocery companies, which was not affected by the length of their work experience. Employer branding serves as a means of building job seekers’ trust through personal promotions. With this trust, job seekers are more motivated to apply to the company. When e-recruitment and employer branding were analyzed simultaneously, there were significant interactive effects on millennials’ intentions. Employer branding acted as a socialization medium to introduce e-recruitment and vice versa. E-recruitment served as a form of branding that could shape the perceptions and experiences of millennial job seekers. Lastly, the employee value proposition significantly predicted millennials’ intentions, where holistic well-being was the most sought-after value. It can support employees’ well-being and encourage them to make valuable propositions that will make e-grocery companies excel in Indonesian labor market.
dc.description.sponsorshipNo. 2116/SK/R/UI/2022
dc.identifier.citationWijaya, C. N., Mustika, M. D., Bulut, S. ve Bukhori, B. (2023). The power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job. Frontiers in Psychology, 13, 1-17. https://doi.org/10.3389/fpsyg.2022.1062525
dc.identifier.doi10.3389/fpsyg.2022.1062525
dc.identifier.endpage17
dc.identifier.issn1664-1078
dc.identifier.scopus2-s2.0-85146522826
dc.identifier.scopusqualityQ2
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.3389/fpsyg.2022.1062525
dc.identifier.urihttps://hdl.handle.net/20.500.12154/1994
dc.identifier.volume13
dc.identifier.wosWOS:000916142100001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakPubMed
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.institutionauthorBulut, Sefa
dc.institutionauthorid0000-0002-2622-4390
dc.language.isoen
dc.publisherFrontiers Media S.A.
dc.relation.ispartofFrontiers in Psychology
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjecte-Grocery
dc.subjectEmployer Branding
dc.subjectEmployee Value Proposition
dc.subjecte-Recruitment
dc.subjectIntention
dc.subjectPost-Pandemic
dc.subjectExperimental Vignette Method
dc.titleThe power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublicationd469904b-5ff6-4ea1-b1c3-f1d6e0079a5b
relation.isAuthorOfPublication.latestForDiscoveryd469904b-5ff6-4ea1-b1c3-f1d6e0079a5b
relation.isOrgUnitOfPublication5237ecdd-ea50-4c56-a9b2-80a402ceb7be
relation.isOrgUnitOfPublication.latestForDiscovery5237ecdd-ea50-4c56-a9b2-80a402ceb7be

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