The role of flexibility, digitalization, and crisis response strategy for SMEs: Case of COVID-19

dc.authorid0000-0002-5941-1387
dc.authorid0000-0003-1432-8958
dc.authorid0000-0003-3540-2264
dc.authorid0000-0001-6627-6454
dc.contributor.authorKahveci, Eyüp
dc.contributor.authorAvunduk, Zehra Binnur
dc.contributor.authorDaim, Tuğrul
dc.contributor.authorZaim, Selim
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2024-08-20T13:22:29Z
dc.date.available2024-08-20T13:22:29Z
dc.date.issued2024
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractWe explore the impact of COVID-19 on small- and medium-sizedenterprises (SMEs) and examine how crisis management strate-gies, particularly related to flexibility and digitalization, haveinfluenced their responses during and after the pandemic. Inthis regard, we investigate the relationships between strategicflexibility, digitalization, digital technology adoption, COVID-19 perception, and firm strategy after the pandemic by specifi-cally incorporating the mediating role of the crisis responsestrategy. Based on a survey of 206 Turkish SMEs in manufactur-ing and service industries, our research employs structural equa-tion modeling using Smart PLS. Our findings indicate that crisisresponse strategies play a significant role in shaping the firmstrategy after COVID-19, mediating the impact of strategic flex-ibility, digitalization, digital technology adoption, and COVID-19 perception. The findings highlight the importance of crisisresponse strategies—including optimizing business models,developing marketing channels, investing in technologicalinnovation, diversifying into new business areas, and integrat-ing the supply chain—during the COVID-19 period. These stra-tegies are crucial influencers in shaping the firm strategies ofSMEs beyond the pandemic. In particular, SMEs demonstrateadaptation by reassessing and restructuring their product port-folios, expanding their presence in regional markets, and estab-lishing strategic collaborations to thrive in the evolving businesslandscape.
dc.identifier.citationKahveci, E., Avunduk, Z. B., Daim, T. ve Zaim, S. (2024). The role of flexibility, digitalization, and crisis response strategy for SMEs: Case of COVID-19. Journal of Small Business Management, 1-38. https://www.doi.org/10.1080/00472778.2024.2377671
dc.identifier.doi10.1080/00472778.2024.2377671
dc.identifier.endpage38
dc.identifier.issn0047-2778
dc.identifier.issn1540-627X
dc.identifier.scopus2-s2.0-85200948901
dc.identifier.scopusqualityQ1
dc.identifier.startpage1
dc.identifier.urihttps://www.doi.org/10.1080/00472778.2024.2377671
dc.identifier.urihttps://hdl.handle.net/20.500.12154/2961
dc.identifier.wosWOS:001287721500001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.institutionauthorZaim, Selim
dc.institutionauthorid0000-0003-3540-2264
dc.language.isoen
dc.publisherTaylor and Francis
dc.relation.ispartofJournal of Small Business Management
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectCOVID-19
dc.subjectCrisis Response Strategy
dc.subjectDigital Technology Adoption
dc.subjectFirm Strategy
dc.subjectFlexibility
dc.subjectSMEs
dc.subjectDigitalization
dc.titleThe role of flexibility, digitalization, and crisis response strategy for SMEs: Case of COVID-19
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublicatione854a5d5-11a9-4148-a1aa-863a4c13eeb5
relation.isAuthorOfPublication.latestForDiscoverye854a5d5-11a9-4148-a1aa-863a4c13eeb5
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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