The role of flexibility, digitalization, and crisis response strategy for SMEs: Case of COVID-19

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Dosyalar

zaim-s.pdf (1.18 MB)

Tarih

2024

Yazarlar

Kahveci, Eyüp
Avunduk, Zehra Binnur
Daim, Tuğrul

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Taylor and Francis

Erişim Hakkı

info:eu-repo/semantics/openAccess

Araştırma projeleri

Organizasyon Birimleri

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Organizasyon Birimi
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.

Dergi sayısı

Özet

We explore the impact of COVID-19 on small- and medium-sizedenterprises (SMEs) and examine how crisis management strate-gies, particularly related to flexibility and digitalization, haveinfluenced their responses during and after the pandemic. Inthis regard, we investigate the relationships between strategicflexibility, digitalization, digital technology adoption, COVID-19 perception, and firm strategy after the pandemic by specifi-cally incorporating the mediating role of the crisis responsestrategy. Based on a survey of 206 Turkish SMEs in manufactur-ing and service industries, our research employs structural equa-tion modeling using Smart PLS. Our findings indicate that crisisresponse strategies play a significant role in shaping the firmstrategy after COVID-19, mediating the impact of strategic flex-ibility, digitalization, digital technology adoption, and COVID-19 perception. The findings highlight the importance of crisisresponse strategies—including optimizing business models,developing marketing channels, investing in technologicalinnovation, diversifying into new business areas, and integrat-ing the supply chain—during the COVID-19 period. These stra-tegies are crucial influencers in shaping the firm strategies ofSMEs beyond the pandemic. In particular, SMEs demonstrateadaptation by reassessing and restructuring their product port-folios, expanding their presence in regional markets, and estab-lishing strategic collaborations to thrive in the evolving businesslandscape.

Açıklama

Anahtar Kelimeler

COVID-19, Crisis Response Strategy, Digital Technology Adoption, Firm Strategy, Flexibility, SMEs, Digitalization

Kaynak

Journal of Small Business Management

WoS Q Değeri

Q1

Scopus Q Değeri

Q1

Cilt

Sayı

Künye

Kahveci, E., Avunduk, Z. B., Daim, T. ve Zaim, S. (2024). The role of flexibility, digitalization, and crisis response strategy for SMEs: Case of COVID-19. Journal of Small Business Management, 1-38. https://www.doi.org/10.1080/00472778.2024.2377671

Bağlantı

https://www.doi.org/10.1080/00472778.2024.2377671
 https://hdl.handle.net/20.500.12154/2961

Koleksiyon

İşletme Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu