A further look at perception of personalities in typefaces: Evidence from Turkish

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dc.authorid0000-0003-4006-4220
dc.authorid0000-0002-8298-5784
dc.authorid0000-0002-5083-9774
dc.authorid0000-0002-9037-5820
dc.contributor.authorSheen, Mercedes
dc.contributor.authorYekani, Hajar Aman Key
dc.contributor.authorMorgül, Ebru
dc.contributor.authorJordan, Timothy R.
dc.contributor.otherİnsan ve Toplum Bilimleri Fakültesi, Psikoloji Bölümü
dc.date.accessioned2025-01-29T15:49:31Z
dc.date.available2025-01-29T15:49:31Z
dc.date.issued2025
dc.departmentİHÜ, İnsan ve Toplum Bilimleri Fakültesi, Psikoloji Bölümü
dc.description[ArticleInPress]
dc.description.abstractPrevious research conducted in English indicates that the visual appearances of different typefaces are perceived as possessing distinct characteristics, what we call “print personality” (e.g., masculine, feminine, serious, fun) to the extent that the typeface used conveys information to the reader beyond that which is expressed linguistically by the word. Recent work has found that these attributions of “print personality” also extend to typefaces written in Arabic, but one language that is distinct from both languages is Turkish. Turkish is written in a version of the Latinate alphabet containing 29 letters which include unique diacritics and is a genderless language which requires no gender associations for nouns, pronouns, or adjectives. Given that many print personalities appear to be strongly associated with gender (masculine, feminine, elegance, confidence), it remains to be determined if the association of print personalities extends to Turkish typefaces, and the pattern of any such associations. Accordingly, sixteen different typefaces were presented to fluent native Turkish readers who rated each typeface according to 22 different personality characteristics. The results indicate that, although Turkish participants readily assigned personality characteristics to different typefaces, gendered associations across different typefaces were far weaker than previously found. Implications for the generality of the existence of typeface personalities across different languages, and the effect this may have on perception of genderless languages, are discussed.
dc.identifier.citationSheen, M., Yekani, H. A. K., Morgül, E. & Jordan, T. R. (2025). A further look at perception of personalities in typefaces: Evidence from Turkish. Psychological Reports, 1-19. https://www.doi.org/10.1177/00332941241310125
dc.identifier.doi10.1177/00332941241310125
dc.identifier.endpage19
dc.identifier.issn0033-2941
dc.identifier.issn1558-691X
dc.identifier.pmid39825885
dc.identifier.scopus2-s2.0-85215568455
dc.identifier.scopusqualityQ1
dc.identifier.startpage1
dc.identifier.urihttps://www.doi.org/10.1177/00332941241310125
dc.identifier.urihttps://hdl.handle.net/20.500.12154/3182
dc.identifier.wosWOS:001398259400001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakPubMed
dc.institutionauthorMorgül, Ebru
dc.institutionauthorid0000-0002-8298-5784
dc.language.isoen
dc.publisherSAGE Publications
dc.relation.ispartofPsychological Reports
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectGenderless Language
dc.subjectPrint Personality
dc.subjectSemantic Information
dc.subjectTurkish
dc.titleA further look at perception of personalities in typefaces: Evidence from Turkish
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication6a119923-1598-4d1b-a548-431a8b22cdc4
relation.isAuthorOfPublication.latestForDiscovery6a119923-1598-4d1b-a548-431a8b22cdc4
relation.isOrgUnitOfPublication85dd7f0d-d732-490e-9c57-18868e32298e
relation.isOrgUnitOfPublication.latestForDiscovery85dd7f0d-d732-490e-9c57-18868e32298e

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