ChatGPT and its role in revolutionizing digital marketing and enhancing customer engagement

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dc.authorid0000-0001-7864-2394
dc.contributor.authorTarabah, Nour El Hoda
dc.contributor.authorAmin, Mohamed El Said
dc.contributor.otherLisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.date.accessioned2024-05-31T05:43:26Z
dc.date.available2024-05-31T05:43:26Z
dc.date.issued2024
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.description.abstractIn the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies. For instance, digital marketing has the capacity to utilize AI advancements to a significant extent. In particular, nowadays, digital marketers are leveraging a recent large language-model-based chatbot called "ChatGPT, " which enables users to engage in human-like conversations and has unprecedented opportunities to reshape and revolutionize the ecosystem of digital marketing and customer engagement. In this regard, this chapter underscores the transformative potential of ChatGPT in the domain of digital marketing and its profound implications for augmenting customer engagement by reviewing and synthesizing existing literature. Moreover, it considers the ethical implications surrounding AI deployment. By synthesizing existing literature, this chapter provides a comprehensive overview of the current state of knowledge in this domain, guiding future research and practice.
dc.identifier.citationTarabah, N. H. ve Amin, M. S. (2024). ChatGPT and its role in revolutionizing digital marketing and enhancing customer engagement. R. Bansal, A. H. Ngah, A. Chakir ve N. Pruthi (Ed.), Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement içinde (69-92 ss.). Pennsylvania: IGI Global. https://www.doi.org/10.4018/979-8-3693-0815-8.ch005
dc.identifier.doi10.4018/979-8-3693-0815-8.ch005
dc.identifier.endpage92
dc.identifier.isbn9798369308158
dc.identifier.isbn9798369308165
dc.identifier.scopus2-s2.0-85193783479
dc.identifier.scopusqualityN/A
dc.identifier.startpage69
dc.identifier.urihttps://www.doi.org/10.4018/979-8-3693-0815-8.ch005
dc.identifier.urihttps://hdl.handle.net/20.500.12154/2877
dc.indekslendigikaynakScopus
dc.institutionauthorTarabah, Nour El Hoda
dc.institutionauthorid0000-0001-7864-2394
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofLeveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectChatGPT
dc.subjectEngagement
dc.subjectDigital Marketing
dc.titleChatGPT and its role in revolutionizing digital marketing and enhancing customer engagement
dc.typeBook Chapter
dspace.entity.typePublication
relation.isOrgUnitOfPublication69bcc960-1fe3-4eca-9136-c65f91825731
relation.isOrgUnitOfPublication.latestForDiscovery69bcc960-1fe3-4eca-9136-c65f91825731

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