Optimizing passenger experience: A technological preference analysis in Turkish Airports

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dc.authorid0000-0001-8246-4471
dc.authorid0000-0002-0068-0048
dc.contributor.authorHumza, Muhammad
dc.contributor.authorHacıoğlu, Ümit
dc.date.accessioned2024-04-01T08:26:27Z
dc.date.available2024-04-01T08:26:27Z
dc.date.issued2023
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, Hava Taşımacılığı Yönetimi Ana Bilim Dalı
dc.description.abstractAviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices. This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.
dc.identifier.citationHumza, M. ve Hacıoğlu, Ü. (2023). Optimizing passenger experience: A technological preference analysis in Turkish Airports. Business Ecosystem and Strategy (IJBES), 5(4), 1-20. https://doi.org/10.36096/ijbes.v5i4.460
dc.identifier.doi10.36096/ijbes.v5i4.460
dc.identifier.endpage20
dc.identifier.issn2687-2293
dc.identifier.issue4
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.36096/ijbes.v5i4.460
dc.identifier.urihttps://hdl.handle.net/20.500.12154/2770
dc.identifier.volume5
dc.institutionauthorHumza, Muhammad
dc.institutionauthorHacıoğlu, Ümit
dc.institutionauthorid0000-0001-8246-4471
dc.institutionauthorid0000-0002-0068-0048
dc.language.isoen
dc.publisherBussecon International Academy
dc.relation.ispartofBusiness Ecosystem and Strategy (IJBES)
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Öğrenci
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectTurkish Airports
dc.subjectTechnological Preferences
dc.subjectSegmentation of Passengers
dc.subjectBiometric Technology
dc.subjectOn-Demand Entertainment
dc.subjectPersonal Device Usage
dc.titleOptimizing passenger experience: A technological preference analysis in Turkish Airports
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublicationd5642aa4-347e-4bbe-bcd5-6b4b19a4c49f
relation.isAuthorOfPublication.latestForDiscoveryd5642aa4-347e-4bbe-bcd5-6b4b19a4c49f

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