Optimizing passenger experience: A technological preference analysis in Turkish Airports
Yükleniyor...
Dosyalar
Tarih
2023
Yazarlar
Humza, Muhammad
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Bussecon International Academy
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Aviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices. This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.
Açıklama
Anahtar Kelimeler
Turkish Airports, Technological Preferences, Segmentation of Passengers, Biometric Technology, On-Demand Entertainment, Personal Device Usage
Kaynak
Business Ecosystem and Strategy (IJBES)
WoS Q Değeri
Scopus Q Değeri
Cilt
5
Sayı
4
Künye
Humza, M. ve Hacıoğlu, Ü. (2023). Optimizing passenger experience: A technological preference analysis in Turkish Airports. Business Ecosystem and Strategy (IJBES), 5(4), 1-20. https://doi.org/10.36096/ijbes.v5i4.460
