Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance

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dc.authorid0000-0002-9119-3252
dc.contributor.authorTatoğlu, Ekrem
dc.contributor.authorSahadev, Sunil
dc.contributor.authorDemirbağ, Mehmet
dc.contributor.authorTatoğlu, Ekrem
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2018-10-16T13:27:13Z
dc.date.available2018-10-16T13:27:13Z
dc.date.issued2018
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractFirms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their adoption level of brand management practices and then relate them to their overall firm and brand performances. A three-cluster solution emerging from a K-means cluster analysis reveals that firms show significant differences with respect to both performance dimensions. The findings of the study also provide evidence to the view that brand management practices add to the dynamic capabilities of emerging country firms. Finally, the study concludes with practical implications and avenues for future research.
dc.identifier.citationTatoğlu, E., Sahadev, S., Demirbağ, M. (2018). Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance. Journal of East European Management Studies, 23(3), 447–473. https://doi.org/10.5771/0949-6181-2018-3-447
dc.identifier.doi10.5771/0949-6181-2018-3-447
dc.identifier.endpage473
dc.identifier.issue3
dc.identifier.scopus2-s2.0-85055293906
dc.identifier.scopusqualityQ4
dc.identifier.startpage447
dc.identifier.urihttps://doi.org/10.5771/0949-6181-2018-3-447
dc.identifier.urihttps://hdl.handle.net/20.500.12154/496
dc.identifier.volume23
dc.identifier.wosWOS:000447701400006
dc.identifier.wosqualityQ4
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.institutionauthorTatoğlu, Ekrem
dc.institutionauthorid0000-0002-9119-3252
dc.language.isoen
dc.publisherNomos Verlagsgesellschaft
dc.relation.ihupublicationcategory233
dc.relation.ispartofJournal of East European Management Studies
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.subjectBrand Management Practices
dc.subjectDynamic Capabilities
dc.subjectEmerging Countries
dc.subjectTurkey
dc.titleBrand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication29f46236-65bf-4da8-b2be-b9826daecb5e
relation.isAuthorOfPublication.latestForDiscovery29f46236-65bf-4da8-b2be-b9826daecb5e
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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