The simultaneous effect of firm capabilities and competitive strategies on export performance: The role of competitive advantages and competitive intensity

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dc.authorid0000-0002-9119-3252
dc.contributor.authorKeskin, Halit
dc.contributor.authorAyar Şentürk, Hayat
dc.contributor.authorTatoğlu, Ekrem
dc.contributor.authorGölgeci, İsmail
dc.contributor.authorKalaycıoğlu, Ozan
dc.contributor.authorEtlioğlu, Hatice Tuba
dc.contributor.authorTatoğlu, Ekrem
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2021-06-17T10:34:54Z
dc.date.available2021-06-17T10:34:54Z
dc.date.issued2021
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.description.abstractPurpose – This study aims to determine the simultaneous effect of exporting firms’ competitive strategies and capabilities on the achievement of competitive advantages and export performance under the boundary conditions of competitive intensity. In so doing, the study combines the alternative theoretical lenses of the resource-based view (RBV) and the structure–conduct–performance (SCP) paradigm. Design/methodology/approach – Primary data were obtained from 281 Turkish manufacturer–exporter firms operating in different sectors and located in several regions of the country. Structural equation modeling was utilized to test our conceptual framework, which combined the effects of RBV-based and SCP-based factors on competitive advantages and export performance under the moderating influence of competitive intensity. Findings – This study reveals that unique firm capabilities, specifically informational, relational, and marketing capabilities, and competitive strategies, including differentiation and cost leadership, provide export firms with a competitive advantage and improve their export performance in foreign markets. Furthermore, competitive advantages partially mediate the effects of competitive strategies and unique firm capabilities on export performance. Finally, unexpectedly, and contrary to most of the existing literature, we find that competitive intensity negatively moderates the link between service advantages and export performance. Originality/value – This research offers a comprehensive view of manufacturer–exporter firms’ export performance by accounting for the overlooked simultaneous effect of firm capabilities and competitive strategies through the mediation of competitive advantages and under the boundary conditions of competitive intensity.
dc.identifier.citationKeskin, H., Ayar Şentürk, H., Tatoğlu, E., Gölgeci, İ., Kalaycıoğlu, O. ve Etlioğlu, H. T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: The role of competitive advantages and competitive intensity. International Marketing Review.
dc.identifier.doi10.1108/IMR-09-2019-0227
dc.identifier.issn0265-1335
dc.identifier.scopus2-s2.0-85107490237
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1108/IMR-09-2019-0227
dc.identifier.urihttps://hdl.handle.net/20.500.12154/1502
dc.identifier.wosWOS:000660381500001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.institutionauthorTatoğlu, Ekrem
dc.institutionauthorid0000-0002-9119-3252
dc.language.isoen
dc.publisherEmerald Publishing
dc.relation.ihupublicationcategory114
dc.relation.ispartofInternational Marketing Review
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectExport Marketing
dc.subjectInternational Marketing
dc.subjectResource-based View
dc.subjectCompetitive Strategy
dc.subjectCompetitive Advantage
dc.titleThe simultaneous effect of firm capabilities and competitive strategies on export performance: The role of competitive advantages and competitive intensity
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication29f46236-65bf-4da8-b2be-b9826daecb5e
relation.isAuthorOfPublication.latestForDiscovery29f46236-65bf-4da8-b2be-b9826daecb5e
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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