The effects of frequent flyer programs in the airline industry on customer loyalty

Basit Öğe Kaydı
dc.authorid0000-0003-1411-0369
dc.contributor.authorKuşakcı, Ali Osman
dc.contributor.authorŞahin, Hande
dc.contributor.authorMbowe, Baboucarr
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2021-09-01T13:39:03Z
dc.date.available2021-09-01T13:39:03Z
dc.date.issued2021
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, Hava Taşımacılığı Yönetimi Ana Bilim Dalı
dc.description.abstractCustomer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers. Airline companies have been using frequent flyer programs (FFPs) to retain customers with the expectation of increasing passengers’ loyalty levels. The purpose of this study was to examine the significance of FFPs for customer loyalty, which is of great help for customer retention in the civil aviation industry in the sample of passengers flying from the new Istanbul Airport. Furthermore, we questionedthe effectiveness of various services and products offered within FFPs for loyalty, which is decomposed into two main components, behavioral, and attitudinal commitment of loyalty. We evaluatedthe significance of various demographic factors on passengers’ perception of FFPs services and privileges, and customer loyalty. The study confirmedthe vital role of FFPs to build up brand loyalty, where profession, duration of the membership to FFPs, and gender are essential factors.
dc.identifier.citationŞahin, H., Kuşakcı, A. O. ve Mbowe, B. (2021). The effects of frequent flyer programs in the airline industry on customer loyalty. Heritage and Sustainable Development, 3(2), 130-147.
dc.identifier.doi10.37868/hsd.v3i2.69
dc.identifier.endpage147
dc.identifier.issn2712-0554
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85131237896
dc.identifier.scopusqualityN/A
dc.identifier.startpage130
dc.identifier.urihttps://doi.org/10.37868/hsd.v3i2.69
dc.identifier.urihttps://hdl.handle.net/20.500.12154/1585
dc.identifier.volume3
dc.indekslendigikaynakScopus
dc.institutionauthorKuşakcı, Ali Osman
dc.institutionauthorMbowe, Baboucarr
dc.institutionauthorid0000-0003-1411-0369
dc.language.isoen
dc.publisherResearch and Development Academy
dc.relation.ihupublicationcategory233
dc.relation.ispartofHeritage and Sustainable Development
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectCivil Aviation
dc.subjectCustomer
dc.subjectFrequent Flyer Program
dc.subjectLoyalty
dc.titleThe effects of frequent flyer programs in the airline industry on customer loyalty
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication21653521-557b-4059-b2be-1fb429b3258a
relation.isAuthorOfPublication.latestForDiscovery21653521-557b-4059-b2be-1fb429b3258a
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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