Exploring sustainability trends in fashion industry: The experts’ insights of fashion producers in Türkiye

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dc.authorid0000-0002-9896-6238
dc.authorid0000-0001-7786-8893
dc.contributor.authorShehneh, Mohannad
dc.contributor.authorKachkar, Omar
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2024-05-01T18:20:34Z
dc.date.available2024-05-01T18:20:34Z
dc.date.issued2023
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.descriptionTam Metin / Full Text
dc.description.abstractThis study investigates the latest trends and practices in sustainable fashion in Türkiye. Focusing on the top three fast fashion brands in the country, the study aims at examining how these brands conceptualize and apply sustainable fashion as well as the motivation, prospects and challenges involved in the process. Given the exploratory nature of the study qualitative approach is employed. Data was collected mainly from interviews with sustainability directors in the brands along with industry experts. Latent thematic analysis is utilised for data analysis. Our results show that sustainable fashion is still in its inception stage in the country with top brands still struggling to follow well-defined efficient sustainability concepts, leadership and strategies. In spite of the challanges faced by fashion industry players, promising prospects were highlighted given the increasing awareness and attitudes of young generation. Findings highlight the potential of stakeholder approach, consumer-focused approach, awareness-raising and government support in dealing with various challenges facing sustainable fashion in the country. The study provides useful insights on how to bring about a change not only in the fashion industry but in the society at large by raising awareness of the importance of sustainable lifestyles.
dc.identifier.citationShehneh, M. ve Kachkar, O. (2023). Exploring sustainability trends in fashion industry: The experts’ insights of fashion producers in Türkiye. M. Bulut, C. Korkut, M. T. Akpınar (Ed.), Sustainability Practices: Cases From Businesses and Charities içinde (332-356 ss.). Ankara: Turkish Academy of Sciences. https://dx.doi.org/10.53478/TUBA.978-625-8352-51-1
dc.identifier.doi10.53478/TUBA.978-625-8352-51-1
dc.identifier.endpage356
dc.identifier.isbn9786258352511
dc.identifier.startpage332
dc.identifier.urihttps://dx.doi.org/10.53478/TUBA.978-625-8352-51-1
dc.identifier.urihttps://hdl.handle.net/20.500.12154/2854
dc.institutionauthorShehneh, Mohannad
dc.institutionauthorKachkar, Omar
dc.institutionauthorid0000-0002-9896-6238
dc.institutionauthorid0000-0001-7786-8893
dc.language.isoen
dc.publisherTurkish Academy of Sciences Publication
dc.relation.ispartofSustainability Practices: Cases From Businesses and Charities
dc.relation.publicationcategoryKitap Bölümü - Uluslararası - Kurum Öğretim Elemanı
dc.relation.publicationcategoryKitap Bölümü - Uluslararası - Öğrenci
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmz20240905en_US
dc.subjectSustainable Fashion
dc.subjectTurkish Fashion Brands
dc.subjectFast Fashion
dc.subjectStakeholder Theory
dc.titleExploring sustainability trends in fashion industry: The experts’ insights of fashion producers in Türkiye
dc.typeBook Chapter
dspace.entity.typePublication
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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