A digital transformation maturity model for the airline industry with a self-assessment tool

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dc.authorid0000-0003-1411-0369
dc.contributor.authorKuşakcı, Ali Osman
dc.contributor.authorKıyıklık, Ayşe
dc.contributor.authorMbowe, Baboucarr
dc.contributor.otherYönetim Bilimleri Fakültesi, İşletme Bölümü
dc.date.accessioned2022-05-23T10:36:11Z
dc.date.available2022-05-23T10:36:11Z
dc.date.issued2022
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümü
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, Hava Taşımacılığı Yönetimi Ana Bilim Dalı
dc.departmentİHÜ, Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim Dalı
dc.description.abstractThe technological habitat in which successful firms may flourish is in rapid change. With digital transformation (DT), everything is connected and interdependent. Manual processes are now automated for most businesses. As a result, habits, and needs are changing, which, in turn, affects the conventional way firms offer their goods and services. Airlines are eager to participate in the trend as well. Those who adapt quickly to this new world will gain a greater share of the pie. However, most airlines have bulky and rigid systems designed based on the industry’s strict rules and regulations. Thus, the transformation process required to adapt to the new era of digitalization is not a simple task. Several interrelated factors, such as strategy, organization, customer, technology, operations, ecosystem, and innovation, have to be redefined to conceptualize a valid and functioning business framework. On the other hand, connectivity and accessibility are the game’s name from the passengers’ perspective. Acknowledging the necessities of the new era, the aim of this study is two-fold: (i) to highlight the essence of DT by examining the role of DT’s sub-dimensions in the civil airline industry, (ii) and propose a Digital Transformation Maturity (DTM) self-assessment tool for determining the DT maturity level of airline firms. The former is assessed by the judgments of aviation experts using Interval Type-2 Fuzzy AHP (IT2F-AHP), while the second stage was done with a survey in an airline company. According to the results, the digital strategy and the technology are highlighted as the most prominent dimensions of the proposed DTM tool. DTM evaluation of the selected airline reveals that the company is on the right path, with an overall score of 62 in its DT journey. However, some clear improvement opportunities are visible.
dc.identifier.citationKıyıklık, A., Kuşakcı, A. O. ve Mbowe, B. (2022). A digital transformation maturity model for the airline industry with a self-assessment tool. Decision Analytics Journal, 3, https://doi.org/10.1016/j.dajour.2022.100055
dc.identifier.doi10.1016/j.dajour.2022.100055.
dc.identifier.issn2772-6622
dc.identifier.urihttps://doi.org/10.1016/j.dajour.2022.100055
dc.identifier.urihttps://hdl.handle.net/20.500.12154/1815
dc.identifier.volume3
dc.institutionauthorKuşakcı, Ali Osman
dc.institutionauthorMbowe, Baboucarr
dc.institutionauthorid0000-0003-1411-0369
dc.language.isoen
dc.publisherElsevier
dc.relation.ihupublicationcategory233
dc.relation.ispartofDecision Analytics Journal
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.relation.publicationcategoryÖğrenci
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectDigital Transformation
dc.subjectMaturity Assessment
dc.subjectDimensions of Digital Transformation
dc.subjectInterval type-2 fuzzy AHP
dc.titleA digital transformation maturity model for the airline industry with a self-assessment tool
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublication21653521-557b-4059-b2be-1fb429b3258a
relation.isAuthorOfPublication.latestForDiscovery21653521-557b-4059-b2be-1fb429b3258a
relation.isOrgUnitOfPublicationc9253b76-6094-4836-ac99-2fcd5392d68f
relation.isOrgUnitOfPublication.latestForDiscoveryc9253b76-6094-4836-ac99-2fcd5392d68f

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