Spiritual tourism in Turkiye and Malaysia: A segmentation approach for sustainability

Abstract

The publication of this book, Spiritual Tourism in Turkiye and Malaysia: A Segmentation Approach for Sustainability, reflects the authors’ aspiration to contribute to the growing field of spiritual tourism and its sustainable development. In a world where travellers increasingly seek experiences that nurture both body and soul, spiritual tourism offers an intersection between personal growth and cultural appreciation. This book highlights Turkiye and Malaysia’s unique spiritual tourism landscapes, providing insight into how these destinations can further enhance sustainable tourism practices. Spiritual tourism holds vast potential for preserving cultural heritage, promoting inner peace, and ensuring economic benefits for local communities. This manuscript explores how spiritual tourism markets can be effectively understood, segmented, and targeted for maximum benefit through a segmentation approach. The analysis presented in this book underscores the importance of sustainability, drawing from the experiences of two distinct yet culturally rich nations, Turkiye and Malaysia...