Impact of digital financial literacy on individual's experience of digital payment adoption: The case of Turkiye

Abstract

Türkiye's digital finance landscape has experienced substantial growth in recent years, with a surge in digital banking, mobile apps, and non-cash transactions. Yet, the literature has largely remained silent on the factors contributing to digital financial literacy in Türkiye. The purpose of the present study is to investigate the relationship between digital finance literacy and individual experience of digital payment adoption. It has employed a quantitative approach using an online questionnaire survey through Whatsapp groups registered in Türkiye. The analysis of three hundred and twenty useable questionnaires collected through convenience sampling was done using SPSS, and AMOS version 25 - a Structural Equation Modelling (SEM) technique. The results suggested positive relationships between personal experience and access to financial services, beliefs about digital financial services, and safety measures of digital financial services. The study's findings provide interesting insights of the progress of digital finance literacy in Türkiye.