Sustainability in full service carriers versus low cost carriers: A comparison of Turkish Airlines and Pegasus Airlines
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Tarih
2021
Yazarlar
Köse, Aslıhan
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Nature
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Continuous growth and use of natural resources bring sustainability into question in the aviation industry. Airlines are expected to implement sustainable business strategies to reduce detrimental environmental and social effects in their operations. Strategies in technological improvements may be strong solutions to enhance sustainability. These include environmental-friendly aircraft design, use of alternative fuels, low emission engine design, advanced air traffic management procedures. This study explores how two airlines, Turkish Airlines, as a Full Service Carrier (FSC), and Pegasus Airlines, as a Low Cost Carrier, have addressed sustainability in their business models over the period of 4 years (between 2014–2018). The results reveal that both companies have performed well in the strategic integration of sustainability by substantially investmenting in new fleet and technological advancements, that aimed at reducing emissions and fuel consumption. While Turkish Airlines has publicly available policies and regularly publishes sustainability reports transparently disclosing its progresses, Pegasus Airlines does not follow similar approach in addressing and communicating its sustainability activities to the shareholders and stakeholders. Thus, Turkish Airlines’ strategies leans more strongly towards sustainability than Pegasus Airlines.
Açıklama
Anahtar Kelimeler
Air Transportation, Environmental Performance, Full Service/Low Cost Carriers, Governance Performance, Sustainability Performance, Sustainability Reporting, Turkish Airlines
Kaynak
Contributions to Finance and Accounting
WoS Q Değeri
Scopus Q Değeri
Q4
Cilt
Sayı
Künye
Yılmaz, M. K. & Köse, A. (2021). Sustainability in full service carriers versus low cost carriers: A comparison of Turkish Airlines and Pegasus Airlines. T. Aksoy, Ü. Hacıoğlu (Ed.), Financial Ecosystem and Strategy in the Digital Era içinde (293-324 ss.). Berlin: Springer Nature. https://www.doi.org/10.1007/978-3-030-72624-9_13
