Model of brand image jamu Madura through product knowledge, brand communication and packaging attractiveness

Basit Öğe Kaydı
dc.authorid0000-0002-4434-891X
dc.authorid0000-0001-9097-720X
dc.authorid0000-0002-2622-4390
dc.contributor.authorHerawati, Netty
dc.contributor.authorRohmah, Nailur
dc.contributor.authorHutagalung, Fonny D.
dc.contributor.authorBulut, Sefa
dc.contributor.otherEğitim Bilimleri Fakültesi, Rehberlik ve Psikolojik Danışmanlık Bölümü
dc.date.accessioned2025-01-03T07:04:49Z
dc.date.available2025-01-03T07:04:49Z
dc.date.issued2024
dc.departmentİHÜ, Eğitim Bilimleri Fakültesi, Rehberlik ve Psikolojik Danışmanlık Bölümü
dc.description.abstractThe fame of Madura’s jamu is motivated by a thick culture. Madura’s jamu is made from processed spices that are used as an alternative treatment to maintain body health, both preventively and curatively. The tradition of drink Madura’s jamu is applied from an early age at home. But currently the development of jamu Madura is very slow, not increased and showed very poor development significant from year to year compared to chemical drugs in circulation in Indonesia. Therefore, this study wants to find out what can increase the use of Madura’s jamu again to maintain health. The researcher looks at the influence of brand communication factors, product knowledge and the attractiveness of packaging in building the brand image of Madura’s jamu. This study uses a quantitative method with a total of 1.315 respondents. Result shows simultaneously the brand image model of Madura’s jamu requires the role of product knowledge, brand communication and packaging attractiveness. Therefore, marketers must always design a brand image development program in marketing activities and carry out activities that support marketing to strengthen the brand.
dc.identifier.citationHerawati, N., Rohmah, N., Hutagalung, F. D. & Bulut, S. (2024). Model of brand image jamu Madura through product knowledge, brand communication and packaging attractiveness. BIO Web of Conferences, 146, 1-8. https://doi.org/10.1051/bioconf/202414601046
dc.identifier.doi10.1051/bioconf/202414601046
dc.identifier.endpage8
dc.identifier.issn2117-4458
dc.identifier.scopus2-s2.0-85216398269
dc.identifier.scopusqualityN/A
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.1051/bioconf/202414601046
dc.identifier.urihttps://hdl.handle.net/20.500.12154/3145
dc.identifier.volume146
dc.institutionauthorBulut, Sefa
dc.institutionauthorid0000-0002-2622-4390
dc.language.isoen
dc.publisherEDP Sciences
dc.relation.ispartofBIO Web of Conferences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectMadura’s Jamu
dc.subjectBrand Image
dc.subjectProduct Knowledge
dc.subjectPackaging Attractiveness
dc.titleModel of brand image jamu Madura through product knowledge, brand communication and packaging attractiveness
dc.typeConference Object
dspace.entity.typePublication
relation.isAuthorOfPublicationd469904b-5ff6-4ea1-b1c3-f1d6e0079a5b
relation.isAuthorOfPublication.latestForDiscoveryd469904b-5ff6-4ea1-b1c3-f1d6e0079a5b
relation.isOrgUnitOfPublication5237ecdd-ea50-4c56-a9b2-80a402ceb7be
relation.isOrgUnitOfPublication.latestForDiscovery5237ecdd-ea50-4c56-a9b2-80a402ceb7be

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
bulut-s.pdf
Boyut:
468.41 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Tam Metin / Full Text
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
[ N/A ]
İsim:
license.txt
Boyut:
1.17 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Rehberlik ve Psikolojik Danışmanlık Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu