Karanfiloğlu, Mehmet
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Araştırma projeleri
Organizasyon Birimleri
İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi
Bütünleşik bir program yapısı ile iletişim alanının bütün alt disiplinlerini kapsayacak şekilde yapılanmıştır. Bölüm, İletişimin iki farklı alanı olan medya ve pazarlama iletişimi uzmanlıkları ile ilgili eğitim programları sunmaktadır.
Adı Soyadı
Mehmet Karanfiloğlu
İlgi Alanları
Halkla İlişkiler, Yeni Medya, Sağlık İletişimi, Dijitalleşme, Reklam
Kurumdaki Durumu
Aktif Personel
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Yayın Advertisement perception and generations: Comparison between x, y, and z generations(Ankara Hacı Bayram Veli Üniversitesi, 2022) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Sağlam, Murat; Topsümer, Füsun; İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiThe advertising industry and generations are in continual interaction. From past to present, advertisements have been organized for ages. The perceptions and ads have changed on the axis of technological developments. By advertising throughout the traditional media, the messages flow accordingly one-way communication model. However, today’s new media opportunities, such as social media, originate a model based on bidirectional communication and more interaction. Combining the changing perception of people in daily life practice, consumption habits, and lifestyles with technology led to the formation of a diverse audience. It is defined as generation Z. Generation Z is a generation that grew up in a period when technological developments were more diversified than the previous two generations (X, Y) and consequently had a more technological aptitude. However, the X generation, who lived in the analog era, and the Y generation, who experienced both analog and digital periods, have been attempting to adapt to the new era, non-isolated from technological developments. Therefore, three generations have been analyzed in this context by conducting qualitative research, and advertising and intergenerational perception have been comprehended. Those generations demand adaption to this new-tech period. Obtaining data were subjected to content analysis, and three themes have been achieved: Concerns about current circumstances, the inconvenience of ads, and advertising and public relations: digitalization of the profession.Yayın The image and perception of Turkish/Türkiye via social media: Balkan students(Eğitim Yayınevi, 2023) Karanfiloğlu, Mehmet; Sağlam, Murat; Karanfiloğlu, Mehmet; Onar, Sinem; İletişim Fakültesi, Yeni Medya ve İletişim FakültesiSocial media has a growing influence on societies, and its audiences are affected by the content and sharing behavior on these platforms. As a result, the masses can hold positive or negative perceptions of one another. In this context, Türkiye and Turks are also perceived in various ways by the masses living in the Balkans region. The Turks, who have had a presence in this region for centuries and have lived alongside the indigenous people, have left a lasting impact on Balkan societies. These impacts can be seen in the social media content that continues to shape perceptions today. When Türkiye and Turks are mentioned, thousands of positive or negative content are shared in the Balkans. Although some of this content may positively impact the image of Türkiye and Turks, some may contribute to a negative perception. This study focuses on the image and perception of Türkiye and Turks shaped by social media. Through a qualitative research study conducted with students from the Balkans studying in Turkey, three themes were identified: Perception of Turkish Identity, Turkish Culture Perceptions, and Other Factors that Impact the Turkish/Türkiye Image on Social Media.
