Tatoğlu, Ekrem
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Araştırma projeleri
Organizasyon Birimleri
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.
Adı Soyadı
Ekrem Tatoğlu
İlgi Alanları
International Business, Strategic Management, Emerging Markets, FDI
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Yayın Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance(Nomos Verlagsgesellschaft, 2018) Tatoğlu, Ekrem; Sahadev, Sunil; Demirbağ, Mehmet; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme BölümüFirms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their adoption level of brand management practices and then relate them to their overall firm and brand performances. A three-cluster solution emerging from a K-means cluster analysis reveals that firms show significant differences with respect to both performance dimensions. The findings of the study also provide evidence to the view that brand management practices add to the dynamic capabilities of emerging country firms. Finally, the study concludes with practical implications and avenues for future research.Yayın Exploring the internationalization strategies of Turkish Multinationals: A multi-perspective analysis(Elsevier, 2021) Ayden, Yüksel; Tatoğlu, Ekrem; Glaister, Keith W.; Demirbağ, Mehmet; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme BölümüDrawing on a multi-perspective framework integrating the dynamic capabilities view, the resource- based view, and the industry-based view, we study the internationalization process of emerging country multinational enterprises (EC MNEs). A multiple-case study research method was adopted to explore the internationalization strategies of a set of EC MNEs from Turkey with a specific focus on the enabling role of dynamic capabilities (i.e., sensing, seizing, reconfiguring) in their international expansion. The findings identify four non-mutually exclusive internationalization strategies (infiltration, catch-up, extender, and challenger), representing trajectories that EC MNEs pursue to expand their foreign operations. We contribute to research on the internationalization of EC MNEs by illustrating and comparing the variations in respect to their strategic behaviors.Yayın HRM and performance the role of talent management as a transmission mechanism in an emerging market context(Wiley, 2018) Glaister, Alison J.; Karaçay, Gaye; Demirbağ, Mehmet; Tatoğlu, Ekrem; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme BölümüThis paper investigates the link between HRM practices, talent management (TM), and firm performance and examines the role of HRM/business strategy alignment in an emerging market context. Through survey evidence gathered from 198 respondent firms, this study shows that TM, when focused on a series of practices aimed at developing workforce networks and social capital, is a key transmission mechanism mediating the relationship between HRM and firm performance. HRM strategy and business strategy alignment increases these performance impacts but is not an essential component in the HRM-TM-performance link.
