Karanfiloğlu, Mehmet

Profil fotoğrafı
 E-posta Adresi
mehmet.karanfiloglu@ihu.edu.tr
ORCID Profili
0000-0002-4895-4220
WoS Profili
ABD-9838-2022
YÖK Araştırmacı Profili
02A12691B2E303BD
Google Akademik Profili
BNm5BT4AAAAJ
TR-Dizin Profili
216158
SOBİAD Profili
264184
Web Sitesi
akademik.ihu.edu.tr/tr/mehmet-karanfiloglu

Araştırma projeleri

Organizasyon Birimleri

Organizasyon Birimi Logosu
Organizasyon Birimi
İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi
Bütünleşik bir program yapısı ile iletişim alanının bütün alt disiplinlerini kapsayacak şekilde yapılanmıştır. Bölüm, İletişimin iki farklı alanı olan medya ve pazarlama iletişimi uzmanlıkları ile ilgili eğitim programları sunmaktadır.

Adı Soyadı

Mehmet Karanfiloğlu

İlgi Alanları

Halkla İlişkiler, Yeni Medya, Sağlık İletişimi, Dijitalleşme, Reklam

Kurumdaki Durumu

Aktif Personel

Filtreler

20221
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Ayarlar

Yazar: Topsümer, Füsun × İndeks: TR-Dizin ×

Arama Sonuçları

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  • Küçük Resim
    Yayın
    Advertisement perception and generations: Comparison between x, y, and z generations
    (Ankara Hacı Bayram Veli Üniversitesi, 2022) Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Karanfiloğlu, Mehmet; Sağlam, Murat; Topsümer, Füsun; İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi; İletişim Fakültesi, Yeni Medya ve İletişim Fakültesi
    The advertising industry and generations are in continual interaction. From past to present, advertisements have been organized for ages. The perceptions and ads have changed on the axis of technological developments. By advertising throughout the traditional media, the messages flow accordingly one-way communication model. However, today’s new media opportunities, such as social media, originate a model based on bidirectional communication and more interaction. Combining the changing perception of people in daily life practice, consumption habits, and lifestyles with technology led to the formation of a diverse audience. It is defined as generation Z. Generation Z is a generation that grew up in a period when technological developments were more diversified than the previous two generations (X, Y) and consequently had a more technological aptitude. However, the X generation, who lived in the analog era, and the Y generation, who experienced both analog and digital periods, have been attempting to adapt to the new era, non-isolated from technological developments. Therefore, three generations have been analyzed in this context by conducting qualitative research, and advertising and intergenerational perception have been comprehended. Those generations demand adaption to this new-tech period. Obtaining data were subjected to content analysis, and three themes have been achieved: Concerns about current circumstances, the inconvenience of ads, and advertising and public relations: digitalization of the profession.