Digital transformation maturity of airline firms: A tool for self-assesment
Yükleniyor...
Dosyalar
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İbn Haldun Üniversitesi, Lisansüstü Eğitim Enstitüsü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Teknolojik gelişmeler çevremizi hızla değiştiriyor. Pazar yerleri küreselleşiyor ve şeffaflaşıyor. Dijital dönüşüm (DT) ile her şey birbirine bağlı hale geliyor. Pek çok manuel süreç artık çoğu şirkette otomatikleşti. Alışkanlıklar ve ihtiyaçlar da değişiyor, bu da firmaların mallarını ve hizmetlerini müşteriye sunma alışkanlıklarını etkiliyor. Doğal olarak havayolları da ister istemez kendilerini bu yeni yolculuğun içinde buldu. Yeni dünyaya hızla adapte olanlar, pastadan daha fazla pay alacaklar. Bununla birlikte, havayollarının çoğunda, sektörün katı kurallarına ve düzenlemelerine göre tasarlanmış hantal sistemler yer alıyor. Dolayısıyla, yeni dijitalleşme dönemine uyum sağlamak için gerekli olan dönüşüm süreci, havacılık şirketlerinin önünde cidden zorlu bir görev olarak duruyor. Yolcular planlamadan seyahatin gerçekleştirilmesine kadar birçok alanda dijital ve mobil cihazlarında yapılabilecek işlemleri talep ediyorlar. DT’nin tüm şirketlerde olduğu gibi havayollarında da kaçınılmaz olduğu gerçeği ile bu tezde iki boyut incelenmiştir. (i) DT'nin sivil havacılık endüstrisindeki boyutlarının neler olduğunu bulmak (ii) ve bir Dijital Dönüşüm Olgunluğu (DTM) ölçüm aracı önererek havacılık firmalarının DT olgunluk seviyelerini belirlemek.
Technological developments are in a rapid change. Market places are global and transparent. With digital transformation (DT), everything is connected and communicating. Manual processes are now automated for most of the businesses. Habits and needs are changing which, in turn, effects the conventional way that firms offer their goods and services to customer. Airlines have been pushed to this new journey as well. Those who adapt quickly to this new world will gain a greater share of the pie. However, most of the airlines have bulky and rigid systems that are designed based on strict rules and regulations of the industry. Thus, the transformation process required to adapt to the new era of digitalization is not a simple task staying ahead of airline companies. Several interrelated factors, such as strategy, organization, customer, technology, operations, ecosystem, and innovation, have to be redefined to conceptualize a valid and functioning business framework. From passengers’ perspective, on the other hand, connectivity and accessibility is the name of the game. They demand the processes that can be carried out on their digital and mobile devices in many areas from planning to the realization stage of travel. Acknowledging the necessities of the new era, the aim of this study is twofold: (i) to highlight the essence of DT by examining the role of DT’s sub-dimensions in civil airline industry, (ii) and propose a Digital Transformation Maturity (DTM) self-assessment tool for determining the DT maturity level of airline firms.
Technological developments are in a rapid change. Market places are global and transparent. With digital transformation (DT), everything is connected and communicating. Manual processes are now automated for most of the businesses. Habits and needs are changing which, in turn, effects the conventional way that firms offer their goods and services to customer. Airlines have been pushed to this new journey as well. Those who adapt quickly to this new world will gain a greater share of the pie. However, most of the airlines have bulky and rigid systems that are designed based on strict rules and regulations of the industry. Thus, the transformation process required to adapt to the new era of digitalization is not a simple task staying ahead of airline companies. Several interrelated factors, such as strategy, organization, customer, technology, operations, ecosystem, and innovation, have to be redefined to conceptualize a valid and functioning business framework. From passengers’ perspective, on the other hand, connectivity and accessibility is the name of the game. They demand the processes that can be carried out on their digital and mobile devices in many areas from planning to the realization stage of travel. Acknowledging the necessities of the new era, the aim of this study is twofold: (i) to highlight the essence of DT by examining the role of DT’s sub-dimensions in civil airline industry, (ii) and propose a Digital Transformation Maturity (DTM) self-assessment tool for determining the DT maturity level of airline firms.
Açıklama
Anahtar Kelimeler
Dijital Dönüşüm, Olgunluk Ölçümü, Dijital Dönüşümün Boyutları, Digital Transformation, Maturity Assessment, Dimensions of Digital Transformation
Kaynak
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Kıyıklık, A. (2020). Digital transformation maturity of airline firms: A tool for self-assesment. (Unpublished master’s thesis). Ibn Haldun University School of Graduate Studies, İstanbul.
