Yazar "Humza, Muhammad" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim
    Yayın
    Optimizing passenger experience: A technological preference analysis in Turkish Airports
    (Bussecon International Academy, 2023) Humza, Muhammad; Hacıoğlu, Ümit
    Aviation-oriented companies are continuously seeking innovative approaches to enhance the passenger experience and operational efficiency within the industry. The objective of this study is to evaluate the categorization of passengers' technological preferences in Turkish airports. The objectives of this study are to enhance the understanding of Aviation Companies in Turkey regarding the technology preferences of passengers and their fundamental needs, as well as to analyze the characteristics of passengers that are directly linked to their technological choices. This study employs purposive sampling with a sample size of 455. Various statistical techniques, such as regression, correlation, and descriptive statistics, are employed to analyze the data. The findings indicate that biometric technology, personal device utilization, customisation and customization, as well as streaming and on-demand entertainment, greatly influence the technological preferences of travelers. Nevertheless, contactless solutions, inflight Wi-Fi, and mobile apps and digital services do not influence the technological preferences of travelers.
  • Küçük Resim
    Yayın
    Segmentation of passengers technological preferences at Turkish airports
    (İbn Haldun Üniversitesi, Lisansüstü Eğitim Enstitüsü, 2023) Humza, Muhammad; Hacıoğlu, Ümit
    Companies with an aviation focus are constantly looking for new, creative methods to improve the industry's passenger experience and operational effectiveness. This study aims to assess the segmentation of passengers' technological preferences at Turkish airports. The objectives are to provide a better insight to Aviation Companies in Turkey to assess the technological preferences of passengers on the assessment of their primary needs and to examine the characteristics of passengers that are openly associated with their technological choices. The positivist school of thought, the logical method, and quantitative research techniques are all utilised in this work. Additionally, information is gathered through survey questionnaires from passengers using various airlines who use Turkish airports. Purposive sampling is used in this study, which has a sample size of 455. Different statistical methods, including regression, correlation, and descriptive statistics, are used to analyze the data. The results show that biometric technology, personal device usage, personalization and customization, streaming and on-demand entertainment have significant impact on technological preferences of travelers. However, contactless solutions, inflight Wi-Fi, and mobile apps and digital services have no impact on technological preferences of travelers.