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    Interpretation of airline company commercials using hofstede's cultural dimensions: Examples of Turkish Airlines, Lufthansa and Sunexpress
    (İbn Haldun Üniversitesi, Lisansüstü Eğitim Enstitüsü, 2022) Aldal, Irmak; Kuşakcı, Sümeyye
    The aim of this study is to explain Turkish Airlines, Lufthansa, and SunExpress commercials on YouTube on the basis of Hofstede’s Cultural Dimensions. All three airlines have different marketing strategies and approaches to social media. In this study, data from the YouTube channels of all three airlines were used. In addition, the predetermined videos of the selected airlines were examined under four headings (safety, sports event, national oriented, and international oriented). The purpose of using this data is to compare the importance that airlines give to YouTube channels and to look for traces of Hofstede's cultural dimensions in the selected videos…