Browsing by Author "Altunışık, Remzi"

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Emerging modest fashion industry: What plays a greater role in modest dressing, religion or culture? Implications for strategic marketing

Ajaib, Nilufer; Altunışık, Remzi. (Springer Nature, 2022)

This study explores the emerging modest fashion industry worldwide, and Muslim women are the basic unit of the study, and it draws whether culture or religion has a greater influence on modest dressing of women. By a deep ...