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  • Küçük Resim
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    Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance
    (Nomos Verlagsgesellschaft, 2018) Tatoğlu, Ekrem; Sahadev, Sunil; Demirbağ, Mehmet; Tatoğlu, Ekrem; Yönetim Bilimleri Fakültesi, İşletme Bölümü
    Firms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their adoption level of brand management practices and then relate them to their overall firm and brand performances. A three-cluster solution emerging from a K-means cluster analysis reveals that firms show significant differences with respect to both performance dimensions. The findings of the study also provide evidence to the view that brand management practices add to the dynamic capabilities of emerging country firms. Finally, the study concludes with practical implications and avenues for future research.
  • Küçük Resim
    Yayın
    Why do emerging market firms engage in voluntary environmental management practices? A strategic choice perspective
    (Wiley, 2020) Tatoğlu, Ekrem; Tatoğlu, Ekrem; Tatoğlu, Ekrem; Frynas, Jedrzej George; Bayraktar, Erkan; Demirbağ, Mehmet; Sahadev, Sunil; Doh, Jonathan; Koh, S. C. Lenny; Yönetim Bilimleri Fakültesi, İşletme Bölümü; Yönetim Bilimleri Fakültesi, İşletme Bölümü
    In this paper, we investigate firms’ decisions to engage in voluntary environmental management (VEM) practices within an emerging market context. Drawing on the strategic choice and the resource-based view perspectives, we report results from a survey of VEM practices – a specific form of self-governance – drawing on a sample of 519 Turkish firms from various industries to identify important strategic antecedents of firms’ decisions to engage in such practices. We find that as firms become more customer focused, more inclined to pursue a differentiation strategy and subject to a higher level of strategy-oriented stakeholder focus, they tend to implement higher levels of VEMpractices, with important implications for research, policy and practice for both emerging and developed markets.