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    The influence of Israeli social media policies post Abraham Accords on Arab public opinion: Perspectives from mediapersons
    (İbn Haldun Üniversitesi, Lisansüstü Eğitim Enstitüsü, 2022) Abdelfatah, Gamze; Öcal, Hakkı
    The study aims to analyse the changes in Israeli policies about social media after the signing of the Abraham Accords 2020. These policies sought to influence the Arab public and examine the mechanisms most used by Israel to attract the Arab public, including particularly the use of digital diplomacy to facilitate communication and penetrates Arab public opinion after the Arab-Israeli normalization in 2020. This study relied on qualitative and quantitative approaches. A questionnaire was distributed to 102 respondents that work in various fields of media It also touched on conducting interviews with specialists to reach more accurate results. The researcher relied on the quantitative and qualitative approaches to reach more consistent models. The results of the study showed the validity of the first hypothesis of the study. The study concluded that Israel has already changed a lot of its policy on social media following the Abraham Accords. This change in content was noticeable. Moreover, Israel used various mechanisms to attract Arab youth. Most of them, according to the results, were influenced by Israel’s pages in the Arabic language. The results also revealed that Israel used media framing in formulating news and presenting events with the aim of directing the Arab public to a specific angle that serves its strategy that it plans. The results indicated that Israel's ability to influence sectors of the Arab audience is due to its reliance on propaganda mechanisms aimed at influencing them, including repetition and falsification of facts and reliance on the principle of selection and visibility. Emphasis should be placed on the seriousness of this Israeli approach, as the results indicated that there are medium-level reactions towards Arab acceptance and interaction with Israel, especially after the results concluded that the Abraham Accords had an impact on the Arab and regional system.