Browsing by Author "Eachempati, Prajwal"
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Can customer sentiment impact firm value? An integrated text mining approach
Eachempati, Prajwal; Srivastava, Praveen Ranjan; Kumar, Ajay; Mu˜noz de Prat, Javier; Delen, Dursun. (Elsevier, 2022)Developing measures to capture customer sentiment and securing a positive customer experience is a strategic necessity to improve firm profitability and shareholder value. The paper considers the relationship between ...