İHÜ Research and Academic Performance System
DSpace@İHÜ is an integrated information system that unifies the monitoring, analysis and reporting of scientific research and academic performance at Ibn Haldun University.
Recent Submissions
Global brands' glocalization strategies across cultural dimensions
(EDEP, 2025) Parlak, Sude
Globalization has enabled brands to operate across different countries and reach broader audiences. In recent years, digital marketing and social media in particular have become an inseparable part of glocalization. Global brands now design culturally sensitive messages and campaigns that resonate with local communities, moving away from traditional advertising toward more interactive and responsive methods. The concept of glocalization highlights the need to preserve global recognition while adapting to local cultures. An essential step in glocalization is to consider cultural elements when marketing products and services. Consumer behavior can vary significantly depending on cultural tendencies such as power distance, individualism versus collectivism, or uncertainty avoidance. For this reason, localization strategies should go beyond simple language adaptation and take into account consumers’ value systems and cultural expectations. This approach not only increases brand visibility but also strengthens consumers’ likelihood of purchase. Brands that embrace local values are generally perceived more positively and are able to establish deeper emotional connections with their audiences. In markets where local identity carries particular weight, such strategies become especially critical. In conclusion, a successful localization strategy requires a holistic approach that combines cultural sensitivity, effective positioning, and digital engagement. Such an approach allows brands to maintain their global visibility while also securing a trustworthy and influential position in their target markets.
The impact of organizational factors on frugal innovation through effective tacit knowledge management in Turkish companies
(2024) Şahin Edlbi, Şeyma
Introduction/Background: Over the last two decades, the notion of frugal innovation has gained widespread acceptance to address global issues on sustainable development and promote inclusive growth. Having the right skills and knowledge is important to take new actions in creating innovative solutions in companies. Hiding information within a firm may have detrimental consequences, and failing to manage tacit knowledge can be costly and may prevent a company from achieving its goals through innovation. On this respect, transformational leadership is critical, and it enables to provide an environment that encourages the exchange of tacit knowledge to improve corporate performance. It may also have a significant impact on innovation process, the development and implementation of frugal innovation. Research Questions: The study aims to answer the following research questions: Does effective tacit knowledge management have a direct positive impact on frugal innovation? Does effective tacit knowledge management enhance a company’s ability to frugally innovate through effective financial investment decision making? Does transformational leadership have a positive moderating effect on the relationship between tacit knowledge management and financial investment decision making? Does effective tacit knowledge management enhance a company’s ability to frugally innovate through the bricolage capability of a firm? Does transformational leadership have a positive moderating effect on the relationship between tacit knowledge management and bricolage capability? Research Methodology: This study will use knowledge-based view (KBV) theory to explore the direct relationship between tacit knowledge management and frugal innovation, the indirect relationship of financial investment decisions and bricolage capabilities of a firm and whether transformational leadership plays 2 moderating role in this relationship. It will use a moderated parallel mediation model by employing Structured Equation Modelling (SEM). The data is derived from upper-level managers and CEOs of Turkish manufacturing companies through surveys and interviewing. Results: The results are expected to yield positive causal relationship between the variables. Recommendations: Recommendation for further research may include exploring the same relationships for other sectors and other emerging countries.
Mobbing ile mücadelede normatif modeller: Karşılaştırmalı hukuk ışığında bir inceleme
(Hacettepe Üniversitesi, 2026) Bozkurt Gümrükçüoğlu, Yeliz; Yakacak, Gülnihal Ahter; Purde Usta, Ayşenur; Hukuk Fakültesi, Hukuk Bölümü
Bu çalışma, mobbing olgusunu çalışma yaşamı bakımından hukuki ve normatif boyutlarıyla ele alarak, uluslararası hukuk ve karşılaştırmalı hukuk perspektifinden kapsamlı bir şekilde inceleyerek Türk hukukundaki sistematik dağınıklık ve normatif boşlukları ele almayı amaçlamaktadır. Zira Türk hukukunda mobbinge karşı hukuki koruma, Anayasa, Türk Borçlar Kanunu, İş Kanunu ve ilgili diğer mevzuat hükümleri çerçevesinde gerçekleşmekte, açık ve bütüncül düzenleme yer almamaktadır. Çalışmamızda, uluslararası çalışma hukuku, Avrupa Birliği hukuku ve Avrupa insan hakları hukuku kapsamında geliştirilen koruma mekanizmaları ile Fransa ve Portekiz gibi mobbingi kanun düzeyinde açıkça düzenleyen hukuk sistemleri, açık düzenlemenin benimsenmediği Almanya, İspanya ve Türkiye ile karşılaştırmalı olarak incelenmiştir. Türk hukukunda mobbinge karşı mevcut normatif çerçeve, iş hukuku ve anayasa hukuku ekseninde ele alınarak, doktrinel analiz yöntemi ile normatif düzenlemelere yönelik politika önerilerinde bulunulmuştur.
The impact of foreign direct investment, institutional quality, and industrialization on carbon emissions: Evidence from high-income and upper-middle-income countries
(Johar Education Society Pakistan, 2026) Khan, Umaal Ahmed; Benotsmane, Rofaida; Şahin, Merve; Yılmaz, Mustafa Kemal; Güloğlu, Bülent; Zaim, Selim; Yönetim Bilimleri Fakültesi, İşletme Bölümü
This study investigates the relationship between foreign direct investment (FDI), institutional quality, industrialization, and carbonemissions across 48 high-income and 37 upper-middle-income countries for the years 2002 to 2022 by employing panel quantile regression analysis using R software. The results show that inward FDI has increased pollution in high-income countries by the coefficient of 0.016 to 0.026 while it has reduced carbon emissions in upper-middle-income countries by the coefficient of -0.012 to 0.01. In outward FDI, although it is expected that upper-middle income countries will end up with low carbon emissions, the results show that carbon emissions increase in these countries by the coefficient of -0.025 to 0.08. Industrialization has significantly raised pollution in both groups, while institutional quality has a positive impact in high-income countries and a negativeinfluence in upper-middle-income nations, implying the mixed impact of good governance in environmental management. The findings highlight the dual effect of FDI on carbon emissions, indicating that its environmental impact varies according to the extent of policy interventions, i.e. carbon taxation, environmental regulation, designed to balance economic growth with environmental protection. The results offer valuable insights for companies and policymakers seeking to align economic growth with environmental sustainability across different stages of economic development.
The first format of interregional cooperation with Central Asian countries: The case of the Arab Gulf countries
(Ibn Haldun University Press, 2025) Gusseinov, Eldaniz; Sarı, Yaşar; Sarı, Yaşar; İnsan ve Toplum Bilimleri Fakültesi, Siyaset Bilimi ve Uluslararası İlişkiler Bölümü
This paper examines the emerging model of interregional cooperation between the Central Asian states and the Gulf Cooperation Council (GCC) member countries, using the first GCC– Central Asia summit held in Jeddah in July 2023 as a case study. The analysis demonstrates how this format fosters the expansion of economic, energy, transport, and cultural ties between the regions, thereby contributing to the diversification of external economic and political partners for Central Asian states. Key areas of collaboration are highlighted, including joint infrastructure projects, the development of the Trans-Afghan Railway, the “Green Corridor” initiative, and the integration of energy networks, as well as the establishment of multilateral meeting formats (e.g., GCC–Central Asia, C5+) that facilitate prompt decision-making and strengthen collective security. Special attention is given to the examination of trade relations between Kazakhstan and the UAE through a gravity model, which confirms that economic scale—represented by GDP—plays a crucial role, while distance and infrastructural barriers remain significant challenges. The study also underscores the influence of external actors, such as Russia and Pakistan, and emphasizes the importance of institutionalizing regional dialogue for sustainable development and enhancing global competitiveness.
