Kuşakcı, Ali Osman
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Araştırma projeleri
Organizasyon Birimleri
Yönetim Bilimleri Fakültesi, İşletme Bölümü
Küresel rekabete ayak uydurmak ve sürdürülebilir olmak isteyen tüm şirketler ve kurumlar, değişimi doğru bir şekilde yönetmek, teknolojinin gerekli kıldığı zihinsel ve operasyonel dönüşümü kurumlarına hızlı bir şekilde adapte etmek zorundadırlar.
Adı Soyadı
Ali Osman Kuşakcı
İlgi Alanları
Business Analytics, Artificial Intelligence, Genetic Algorithm, Constrained Optimization
Kurumdaki Durumu
Aktif Personel
3 sonuçlar
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Listeleniyor 1 - 3 / 3
Yayın Adapting social media strategies: a comparative analysis of Turkish Airlines, Qatar Airways, and Emirates before, during, and after the COVID-19 Pandemic(Bussecon International Academy, 2023) Kim, Tatyana; Kuşakcı, Ali Osman; Kuşakcı, Ali OsmanIn recent years, the aviation industry has transformed significantly, driven by the increasing importance of digital technologies and social media for communication and marketing. The COVID- 19 pandemic accelerated this transformation, posing unprecedented challenges to airlines. The present study investigates how Turkish Airlines, Qatar Airways, and Emirates adapted their social media strategies before, during, and after the pandemic. The research has a threefold focus: (i) assessing pre- pandemic social media strategies, (ii) examining strategy evolution during the pandemic, and (iii) comparing the effectiveness of these strategies before and after COVID-19. By exploring how these airlines leveraged social media to navigate pandemic-related disruptions and maintain vital connections with passengers, this study provides valuable insights. These findings hold significant implications for aviation stakeholders, marketing professionals, and researchers, shedding light on the evolving role of social media in crisis communication and marketing. The study uncovered interesting changes in how airlines use Twitter. After the pandemic, they started using more emojis, and their messages shifted from promoting services to expressing hope during the pandemic and back to promotions afterward. They played with visuals and hashtags. Pricing-wise, they offered discounts for students, different ticket options, and bundled services. In promotions, they focused on being environmentally and socially responsible, user convenience, and specific events. They mainly shared updates on flights, achievements, and travel advice. To engage people, they used quizzes, replied directly to customers, and targeted specific groups. For marketing managers, the study suggests being more customer-focused, emphasizing environmental and social responsibility, offering diverse pricing, celebrating milestones, and creating engaging content. Overall, the findings provide practical insights for adjusting marketing strategies in the ever-changing world of airlines, especially considering the challenges brought by COVID-19.Yayın Efficiency analysis of major airlines: Exploring the operational performance determinants in aviation(Springer, 2024) Yalçın, Kübra Çınar; Kuşakcı, Ali Osman; Tatoğlu, Ekrem; Kuşakcı, Ali Osman; Tatoğlu, EkremThis paper evaluates the performances and dynamics of productivity changes of 38 airlines from different regions of the world between 2015 and 2019, assessing the effects of business model, alliance membership, the economic development level of the home country, and size on the operational performance of the airlines. In this regard, first, constant returns to scale (CRS) and variable returns to scale (VRS) input-oriented data envelopment analysis (DEA) models with three inputs and two outputs are implemented. The input-oriented CRS model super-efficiency DEA is also used to discriminate between efficient airlines. The Malmquist Productivity Index (MPI) estimates efficiency dynamics across time. Further, the determinants of operational efficiencies are assessed by applying Mann-Whitney rank-sum tests. The analysis results show that most airlines suffer from scale inefficiency. MPI signifies productivity deterioration in airlines’ performance. It is found that low-cost carriers (LCC) have performed better than full-service carriers and alliance member airlines are less efficient than non-member airlines. Additionally, developed country airlines show better performance than their emerging country counterparts. Lastly, the size of airlines measured in available seat kilometers (ASK) is found to have no statistically significant effect on performance.Yayın Assessment of sustainable aviation fuel production methods using a hybridized decision-making framework(Ankara Yıldırım Beyazıt Üniversitesi, 2024) Ibrahim, Ibrahim Temam; Kuşakcı, Ali Osman; Abdullah, Amna; Yönetim Bilimleri Fakültesi, İşletme BölümüSustainable aviation fuels (SAF) present a feasible solution to decarbonize modern aviation. Unlike traditional jet fuels, SAFs are produced in a variety of ways, thereby choosing one of these processes is a complicated Multi-Criteria Decision Making (MCDM) challenge that involves conflicting priorities. This study evaluates SAF production processes using a multicriteria methodology, PROMETHEE II. With SAF technology in its nascent stage and limited data, several stakeholders in the aviation sector were enlisted to assist in the collection of data and preferences. The suggested framework’s strength lies in its adaptability to suit the subjective opinions of diverse stakeholders, selection of a ranking system, and robustness of outcomes. This research engaged stakeholders in a participatory manner to rank 11 (A1 to A11) SAF production paths based on 24 parameters categorized into social, environmental, economic, and technological evaluation criteria. Industry professionals were given a form to rate SAF production methods according to a performance criterion. Data is validated using fuzzy TOPSIS, fuzzy VIKOR, and PROMETHEE II to reduce professionals’ judgmental personal prejudice. Results indicate the optimal feedstock for SAF production is the direct transition process of CO2 to SAF (A11) in the gasification or Fischer-T synthesis group.
