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Profiling consumers' decision-making styles: The case of environmental conscious consumers in Basaksehir, Istanbul
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CitationTopaloğlu, K., Kifo, N., Kuşakçı, A. O. (2019). Profiling consumers' decision-making styles: The case of environmental conscious consumers in Basaksehir, Istanbul. 5. Uluslararası Bilimsel Araştırmalar Kongresi ( Sosyal ve Eğitim Bilimleri) ( UBAK), 11 – 14 Temmuz 2019, Balıkesir.
Every person has differences from others through personality, lifestyle, economic wealth, and their interest. Hence these differences affect their decisions. This research provides a clear look for antecedent studies on consumer decision-making styles (DMS), connects the findings of those studies with today's consumers, and determine a new dimension of the consumers' DMS that affected by new consumer trends, which is thriving by environmental awareness of consumers. Where, less plastic usage and more green products are consumed by environmentally friendly consumers. The research starts with a brief summary of consumers' DMS dimensions, explains the need for the new dimension, clarifies consumers DMS of people that live in Başakşehir, Istanbul, and make suggestions for firm managers, marketers and the future researches. Lastly, results show that six out of eight factors suggested by Sproles and Kendall, , are validated by the research. Whereas, two of the factors are not confirmed, and a new dimension has determined, which is named as “environmentally conscious consumer".