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dc.contributor.authorTatoğlu, Ekrem
dc.contributor.authorSahadev, Sunil
dc.contributor.authorDemirbağ, Mehmet
dc.date.accessioned2018-10-16T13:27:13Z
dc.date.available2018-10-16T13:27:13Z
dc.date.issued2018
dc.identifier.citationTatoğlu, E., Sahadev, S., Demirbağ, M. (2018). Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance. Journal of East European Management Studies, 23(3), 447–473. https://doi.org/10.5771/0949-6181-2018-3-447en_US
dc.identifier.urihttps://doi.org/10.5771/0949-6181-2018-3-447
dc.identifier.urihttps://hdl.handle.net/20.500.12154/496
dc.description.abstractFirms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among firms in an emerging country. Drawing on a survey of 224 firms in Turkey, the study first aims to segment firms in terms of their adoption level of brand management practices and then relate them to their overall firm and brand performances. A three-cluster solution emerging from a K-means cluster analysis reveals that firms show significant differences with respect to both performance dimensions. The findings of the study also provide evidence to the view that brand management practices add to the dynamic capabilities of emerging country firms. Finally, the study concludes with practical implications and avenues for future research.en_US
dc.language.isoengen_US
dc.publisherNomos Verlagsgesellschaften_US
dc.relation.ispartofJournal of East European Management Studiesen_US
dc.rightsinfo:eu-repo/semantics/embargoedAccessen_US
dc.subjectBrand Management Practicesen_US
dc.subjectDynamic Capabilitiesen_US
dc.subjectEmerging Countriesen_US
dc.subjectTurkeyen_US
dc.titleBrand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performanceen_US
dc.typearticleen_US
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümüen_US
dc.authorid0000-0002-9119-3252en_US
dc.identifier.volume23en_US
dc.identifier.issue3en_US
dc.identifier.startpage447en_US
dc.identifier.endpage473en_US
dc.ihuauthorid0000-0002-9119-3252en_US
dc.relation.ihupublicationcategory233en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.contributor.institutionauthorTatoğlu, Ekrem
dc.identifier.doi10.5771/0949-6181-2018-3-447
dc.description.wospublicationidWOS:000447701400006en_US
dc.description.scopuspublicationid2-s2.0-85055293906en_US


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