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Reception and rejection of complex argumentation: When one’s business practices are contested
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CitationÜzelgün, M. A., Küçükural, Ö. (2018) Reception and rejection of complex argumentation: When one’s business practices are contested. 9th Conference of the International Society for the Study of Argumentation (ISSA), 3-6 July 2018, Amsterdam, Netherlands.
This study focuses on interviews designed to elicit argumentation with the use of a video-elicitation technique: a complex argument comprising an acceptability criticism concerning the usefulness of carbon offsets is presented via a video-excerpt in the course of (N=42) in-depth interviews to corporate actors pioneering the transition to a low-carbon economy. The goal is to examine how these actors respond to criticism that disputes their own business practices. We examine the responses with regard to their focus, force, level, and the norms they appeal to, as well as how they exploit the topical potential and redefine the disagreement.