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Presentation of the political leaders’ personalities on TV news: The case is Turkey presidential elections in 2014
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CitationÇelikiz, Ekrem (2018). Presentation of the political leaders’ personalities on TV news: The case is Turkey presidential elections in 2014. 2nd Lisbon International Conference on Social Science & Humanities (ICSSH) 21-22 May 2018, Lisbon, Portugal.
In this study, in 2014 the presidential election in Turkey, it has been tried to determine whether a peculiar representation has been made in television news bulletins related to the personalities of political candidates. In the news articles, McCrea’s and Costa's Five Factor Personality Theory is based on personality qualifications in order to determine whether there are adjectives used in relation to the personalities of political candidates. This work has researched whether if "The same political candidates are being represented to different audiences on different TV channels" hypothesis. As a result of the study, news bulletins on mainstream Turkish TV channels showed that the same political candidates were presented with different personality qualifications.