Toplam kayıt 2, listelenen: 1-2
Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance
(Journal of East European Management Studies, Nomos Verlagsgesellschaft, 2018)
Firms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among ...
HRM and performance the role of talent management as a transmission mechanism in an emerging market context
(Human Resource Management Journal, Wiley, 2018)
This paper investigates the link between HRM practices, talent management (TM), and firm performance and examines the role of HRM/business strategy alignment in an emerging market context. Through survey evidence gathered ...