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dc.contributor.authorŞahin, Hande
dc.contributor.authorKuşakçı, Ali Osman
dc.contributor.authorMbowe, Baboucarr
dc.date.accessioned2021-09-01T13:39:03Z
dc.date.available2021-09-01T13:39:03Z
dc.date.issued2021en_US
dc.identifier.citationŞahin, H., Kuşakçı, A. O. ve Mbowe, B. (2021). The effects of frequent flyer programs in the airline industry on customer loyalty. Heritage and Sustainable Development, 3(2), 130-147.en_US
dc.identifier.issn2712-0554
dc.identifier.urihttps://doi.org/10.37868/hsd.v3i2.69
dc.identifier.urihttps://hdl.handle.net/20.500.12154/1585
dc.description.abstractCustomer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers. Airline companies have been using frequent flyer programs (FFPs) to retain customers with the expectation of increasing passengers’ loyalty levels. The purpose of this study was to examine the significance of FFPs for customer loyalty, which is of great help for customer retention in the civil aviation industry in the sample of passengers flying from the new Istanbul Airport. Furthermore, we questionedthe effectiveness of various services and products offered within FFPs for loyalty, which is decomposed into two main components, behavioral, and attitudinal commitment of loyalty. We evaluatedthe significance of various demographic factors on passengers’ perception of FFPs services and privileges, and customer loyalty. The study confirmedthe vital role of FFPs to build up brand loyalty, where profession, duration of the membership to FFPs, and gender are essential factors.en_US
dc.language.isoengen_US
dc.publisherResearch and Development Academyen_US
dc.relation.ispartofHeritage and Sustainable Developmenten_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCivil Aviationen_US
dc.subjectCustomeren_US
dc.subjectFrequent Flyer Programen_US
dc.subjectLoyaltyen_US
dc.titleThe effects of frequent flyer programs in the airline industry on customer loyaltyen_US
dc.typearticleen_US
dc.departmentİHÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümüen_US
dc.authorid0000-0003-1411-0369en_US
dc.identifier.volume3en_US
dc.identifier.issue2en_US
dc.identifier.startpage130en_US
dc.identifier.endpage147en_US
dc.ihuauthorid0000-0003-1411-0369en_US
dc.relation.ihupublicationcategory233en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.contributor.institutionauthorKuşakcı, Ali Osman
dc.contributor.institutionauthorMbowe, Baboucarr
dc.identifier.doi10.37868/hsd.v3i2.69en_US


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