Browsing by Author "Sahadev, Sunil"
Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance [Firms in emerging countries often face different sets of challenges in developing their brand management strategies. Drawing on the dynamic capabilities view, the present study examines brand management practices among ...]
Why do emerging market firms engage in voluntary environmental management practices? A strategic choice perspective Tatoğlu, Ekrem; Frynas, Jedrzej George; Bayraktar, Erkan; Demirbağ, Mehmet; Sahadev, Sunil; Doh, Jonathan; Koh, S. C. Lenny. (Wiley, 2019)[In this paper, we investigate firms’ decisions to engage in voluntary environmental management (VEM) practices within an emerging market context. Drawing on the strategic choice and the resource-based view perspectives, ...]