Browsing by Author "Mbowe, Baboucarr"

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A digital transformation maturity model for the airline industry with a self-assessment tool

Kıyıklık, Ayşe; Kuşakçı, Ali Osman; Mbowe, Baboucarr. (Elsevier, 2022)

The technological habitat in which successful firms may flourish is in rapid change. With digital transformation (DT), everything is connected and interdependent. Manual processes are now automated for most businesses. As ...
The effects of frequent flyer programs in the airline industry on customer loyalty

Şahin, Hande; Kuşakçı, Ali Osman; Mbowe, Baboucarr. (Research and Development Academy, 2021)

Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers. Airline companies have been ...